Free SEO Tips

Search engine optimization can be expensive, but luckily a lot can be done for free with some know-how.  You can use these SEO tips and tricks to rank your blog higher cost-free.

Search Engine Optimization Tips

#1 Publish Content Often

Adding content to your site gives you more opportunity to rank for additional keywords.

When doing keyword research, you should select a competitive keyword to target with your blog’s homepage.  You have the entire life of your blog to slowly gain that ranking in a natural way.

For blog posts however, you should be targeting low-competition keywords that you can rank for easily.  The more your site grows and the more links you get, the easier it will be for new content to immediately rank.

Once your website gains some authority in the eyes of the search engines you can grab easy first page rankings.  For instance, you can target extremely low-competition keywords and rank on the first page the moment your webpage gets indexed.

#2 Link to Relevant Pages

Here’s the additional benefit to adding new blog posts targeting keywords.  Not only do you get new rankings for easy keywords, but you also get to increase the rankings for other keywords that you’re already targeting.  You can do this with internal linking.

As an example, take a look around this site.  I do it all the time.

In my nav bar I target high search volume, high competition keywords.  I don’t know when I’ll rank for them, if ever even!  But in the mean time I am ranking for similar, lower search volume keywords.  Whenever I add a new post, I use internal links to slowly increase the rankings for my pages targeting highly competitive search terms.

When linking internally to increase rankings, use your exact keyword or a partial match.  For instance, I can link with SEO Tips to my page I am trying to rank for that term.  However, I could also link with something like “learn SEO”, “search engine optimization” or “tips for SEO”.

There are tons of variations and I recommend using them for your internal links and your link building anchor text.

#3 Build Free Backlinks

You can learn dozens of different methods to build links.  You can also find countless SEO software programs to automate your link building and services to do it for you.

However, as a blogger, you really shouldn’t spend too much of your time specifically on building links.  The best way to do it is to keep it inline with your other tasks.  For instance, guest blogging is one of the best tactics around for link building.

Take the time to write extra posts that would fit in well on other blogs and send it to these bloggers.  They get free, high quality content and you get:

  • Links
  • Traffic
  • Exposure to a new audience
  • A new relationship

Networking with other bloggers will go a long way for helping you to grow your site and get those links that will ultimately rank your blog higher in Google.

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